BTL Activities are Below the Line business advertising and marketing techniques used for business promotions. Below the line sales promotion is an immediate or delayed incentive to purchase having short duration. It is an efficient and cost effective way of marketers to bring awareness in a specific set of target customers BTL Activities includes:-
- Road Shows
- Canopies in Road
- Stalls in Malls
- Door to Door Marketing
- Test Marketing
- Locality Awareness Campaigns, etc.
BTL Activities are quite cost effective and is more targeted rather than being quantitative as compared to ATL Activities. BTL services may include those for which a fee is agreed upon and charged up front. Rangmanch Events has been into BTL Activities since a long time and thus if require to do BTL activities, please contact us.